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Barcode wechat9/18/2023 ![]() ![]() Case study: How Nike has used WeChat QR codes as part of its marketing campaigns Incentivize people to scan your QR code and you’ll maximize traffic and engagement. But they also got to hear a song suited to their current mood as indicated by their choice of emoticon. When users scanned the code they automatically added Starbucks as a friend on WeChat. The brand placed QR codes on cup sleeves. Starbucks is another brand that knows how to engage users with a QR code campaign. The printer brand – Welomo – also gets in on the act as every scan gets them a new WeChat account follower. Some stores in China allow visitors to scan a QR code in order to print a branded selfie. You could offer exclusive content, easy payment, information related to a product, or special discounts. Some WeChat users will be happy to scan your QR code because they already have an interest in your brand.īut how do you encourage scans from consumers you’re yet to convince? It seems the sky really is the limit when it comes to QR code placement in China. Take a look at Ralph Lauren’s QR code clothing labels, enabling customers to connect with the brand both pre and post purchase.Īnd then there’s this scannable QR code, created by drones above the skyline of Shanghai for video sharing brand, Bilibili. ![]() ![]() But – if you have the marketing budget – you can do so much more. These are pretty obvious places to start putting your WeChat QR codes. The more places you put your brand’s WeChat QR code, the better your chances of it being seen and scanned. And a Chinese village wanting to attract tourists created a QR code out of trees! Think outside the box when it comes to WeChat QR code placement A shopping center in Korea created its own real life QR code using sculpture and shadows. WeChat QR codes also go beyond digital and print spaces. WeChat has been ever ahead of the curve, allowing users and brands to customize their QR codes within the app.īut the biggest and best brands enlist professional design help to create visually appealing QR codes that fit with their overall brand image. But in a country where there’s a QR code wherever you look, it pays to make your brand’s QR code stand out from the crowd. WeChat will automatically detect the code and direct you to the required page 3 tips for using WeChat QR codes for business Get creative with WeChat QR code designĪ standard black and white QR code does the job. Point your smartphone camera at the QR codeĥ. On the WeChat home screen, click “Discover” (Yet to translate your WeChat app into English? Here’s our helpful guide)Ĥ. Find a QR code on a friend’s smartphone, a brand’s promotional poster or product packagingĢ. WeChat makes it really easy for users to scan QR codes through the platform. Just like WeChat, WeChat QR codes are a part of daily life in China and you won’t travel far without coming across one. And they can easily transition from offline to online interaction. Users can make and receive payments using QR codes. Nowadays, WeChat users can scan QR codes to add friends as well as to follow brands, celebrities and any other WeChat Official Accounts. And it allowed brands to utilize a new, extremely user friendly marketing tool. This allowed users to easily scan and access QR code content. Why is the WeChat QR code scanner so popular?Įarly on in the life of the QR code, WeChat created an inbuilt QR code scanner. There’s nowhere they’ve been more successful than in China, where nearly two thirds of the population made use of them back in 2017 – and where they have become synonymous with the WeChat platform. QR codes were invented back in 1994 but it wasn’t until 2010 – when smartphones were able to read them – that they really took off. WeChat QR codes (or quick response codes) are simple square images that can hold 100 times the amount of data as a barcode. ![]()
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